The technology boom has made the online gambling industry attractive and profitable. The development of innovations has expanded the range of possibilities for developers, opening up new areas for doing business. Read below how online casino game developers are adapting to today’s realities.

Challenges for developers

The gambling market is developing in parallel with other high tech sectors. There are plenty of challenges for online casino game developers:

• Functionality.  More bonus features and unusual features make the product more attractive;
• protection. Software code should be protected from hacking and tampering the results in favor of intruders;
• graphics.  Flat graphics are replaced by three-dimensional models, memorable animation and colorful special effects;
• theme.  Developers of games for Best Online Casinos for Canadians no longer support the nostalgia of consumers for “one-armed bandits” – traditional characters are replaced by comic book characters, sports stars or fictional characters;
• innovation.  Developers are increasingly turning to virtual reality and other technologies;
• universality.  A player must have access to online casino games at any time from his PC or handheld device;
• socialization.  People like to socialize, share problems and joys. Online casino players are no exception;
• competitive spirit.  In order not to get bored with the game, it is necessary to bring in the spirit of competition. Players will strive to rank among the best and be proud of the skills gained;
• monetization. Any service should be paid, as the one who provided it, spent the effort to implement it.

This is not a complete list of the challenges facing online casino game developers. Developers study market trends, share experiences and strive to offer users an interesting product.

The main thing about developing gambling content

Having exclusive software on a gaming site is a great way to attract new users and retain an active audience.

Trends in creating exciting and profitable iGaming products:

1. Cross-platform. In 2022, mobile activity rates reached 50.8%, exceeding desktop traffic for the first time.
2. Virtual reality gaming. By 2023, VR industry turnover will grow by 77%.
3. Free entertainment. Social content is becoming popular, with stakes implemented as a purchase of additional game features.

iGaming market trends: what to consider

The gambling business not only instantly adapts to global market changes, but also sets trends for the entire IT segment.

The most promising iGaming trends:

1. Mobile. With the growth of mobile traffic in the industry, there is a Mobile First effect: content is first created for tablets and smartphones, and then adapted for desktop users.
2. Virtual reality. The technology has found applications in the creation of slot games and in the betting business. According to IDC forecasts, by 2023 the VR industry turnover will grow by 77%.
3. Support for cryptocurrencies. From 2021 digital transactions are supported by PayPal service. Visa, the largest banking system, also announced the development of a similar service.
4. Social content. Products with a new system of monetization appeared: bets in games are presented as additional optional purchases.

Social casino as a new solution for gambling companies

Not so long ago, social casinos began to gain popularity. The product helps gamblers stay in the operator’s field of influence at all times by receiving newsletters that encourage them to return to the game. The tool is so effective that the G2E 2021 conference was devoted entirely to the topic.

AGS General Manager Brian Bennett said of social casinos:

“Game development is a hit-oriented business, and what you think should work doesn’t always work. There are three components to a successful social casino game: content, metagaming, and user engagement.”

Quality content, incentives to attract players, and player engagement through tournaments, missions, and memorable events make a social casino profitable and bring success to online casino game developers who keep up with the times.

Conclusion

Creating casino games is a business that has to make money. Tough competition and inflated user expectations are forcing online casino game developers to look for out-of-the-box solutions, invent and rearrange ready-made products to suit the fashions.